{"id":10234,"date":"2016-09-01T02:36:33","date_gmt":"2016-08-31T21:06:33","guid":{"rendered":"https:\/\/zerodollartips.com\/?p=10234"},"modified":"2023-08-11T18:43:23","modified_gmt":"2023-08-11T13:13:23","slug":"search-engine-optimization-introduction","status":"publish","type":"post","link":"https:\/\/zerodollartips.com\/search-engine-optimization-introduction\/","title":{"rendered":"Introduction to Search Engine Optimization (SEO)"},"content":{"rendered":"<p style=\"text-align: justify;\">Are you looking for some best search engine optimization tips or search engine marketing strategies to optimize web pages for search engines and increase traffic? Check out the introduction to Search Engine Optimization (SEO) guide.<\/p>\n<p style=\"text-align: justify;\"><strong>Search Engine Optimization<\/strong> (SEO) refers to strategies and tactics employed to boost a website\u2019s ranking in search engine result pages. The greater these efforts are, the higher the placement will be.<\/p>\n<p style=\"text-align: justify;\">SEO relies on different factors like written <strong>content <\/strong>or<strong> keyword<\/strong> usage, website architecture, HTML, structure on-page and inbound links to boost a website\u2019s ranking.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/09\/search-engine-optimization.png\" rel=\"attachment wp-att-10235\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10235 aligncenter\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/09\/search-engine-optimization.png\" alt=\"search engine optimization\" width=\"800\" height=\"459\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/09\/search-engine-optimization.png 800w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/09\/search-engine-optimization-150x86.png 150w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/09\/search-engine-optimization-300x172.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">An effective <strong>SEO strategy<\/strong> serves the purpose of listing your website in the top 5 search results which bring visitors in large numbers to your website, serving the business well and boosting the site\u2019s popularity on a whole.<\/p>\n<div style=\"background-color: #eee; border: 0px dashed #555; padding: 15px 15px 5px 15px;\" align=\"justify\">\n<p>In this article, we have focused on only a few basic to Search Engine Optimization tips and search engine marketing strategies to improve search engines ranking. However, you can read more powerful SEO guides here:<\/p>\n<ul>\n<li><a href=\"https:\/\/zerodollartips.com\/why-seo-marketing-necessary\/\" target=\"_blank\" rel=\"noopener\">Why is SEO Marketing Necessary?<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">How to Optimize Your Website Logo for Search Engines<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/promote-small-business\/\" target=\"_blank\" rel=\"noopener\">How to Promote Your Small Business with Low Budget<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/free-content-delivery-network-services\/\" target=\"_blank\" rel=\"noopener\">Top 12 Best Free Content Delivery Network (CDN) Services<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/successful-wordpress-blogger\/\" target=\"_blank\" rel=\"noopener\">How a Beginner Can Become a Successful WordPress Blogger<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zerodollartips.com\/search-engine-optimization-introduction\/#Search_Engine_Results_are_Based_on_SEO\" title=\"Search Engine Results are Based on SEO\">Search Engine Results are Based on SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zerodollartips.com\/search-engine-optimization-introduction\/#Ideal_for_Marketing\" title=\"Ideal for Marketing\">Ideal for Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zerodollartips.com\/search-engine-optimization-introduction\/#Analytics\" title=\"Analytics\">Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Search_Engine_Results_are_Based_on_SEO\"><\/span>Search Engine Results are Based on SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO or Search Engine Optimization\u00a0is not limited to search engines only. When your website is listed among the top ones, it develops the user\u2019s trust which further leads to the website\u2019s usability; a better user experience leaves a very positive image in the user\u2019s mind.<\/p>\n<p style=\"text-align: justify;\">Research suggests that SEO is also essential for social promotions because users who find your website on <strong><a href=\"https:\/\/zerodollartips.com\/best-search-engines-in-the-world\/\" target=\"_blank\" rel=\"noopener\">top search engines<\/a> <\/strong>like Google or Yahoo are more likely to share it on social channels such as Twitter, Google plus, Facebook or other popular ones.<\/p>\n<p style=\"text-align: justify;\">According to a study, 80 &#8211; 90% of customers search for reviews online before making a purchase, and this number will only increase in the near future. Just about everyone is searching online for products and services they need and the only way that helps them easily <strong><a href=\"http:\/\/charlesfloate.co.uk\/link-building-2016\" target=\"_blank\" rel=\"noopener\">find out how<\/a><\/strong> your business.<\/p>\n<p style=\"text-align: justify;\">Without such practices, it is almost impossible for organic users to reach your website and instead, they may find your competitor who is practicing good SEO principles.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ideal_for_Marketing\"><\/span>Ideal for Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO can also be seen as an inbound marketing strategy because it allows you to <a href=\"https:\/\/zerodollartips.com\/promote-small-business\/\" target=\"_blank\" rel=\"noopener\">promote your business<\/a> by letting your target audience easily find you without interrupting them during their favorite shows or occupying space on pages where they are busy reading articles.<\/p>\n<p style=\"text-align: justify;\">You appear directly as an answer to customer queries when they look for businesses in your niche through a <strong>Google search<\/strong> or <strong>Yahoo search<\/strong>. In addition, there is no such thing as convincing your customers to buy from you; instead, you show them that you are the right business to purchase from. It isn\u2019t exactly inaccurate to say that doing SEO properly is half the battle won.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO not only brings extensive traffic to your website but also helps you analyze the quality of this traffic by using a great tool like <strong>Google Analytics<\/strong>. This data on user traffic is of high value as it provides you with an insight on your customers.<\/p>\n<p style=\"text-align: justify;\">This helps you develop effective and better-informed strategies for your business such as what type of customers visit your website when they prefer to make visits, where and how they search, what technology they are using, their location, language, and other demographics.<\/p>\n<p style=\"text-align: justify;\">SEO (search engine optimization) is not just a common <strong>digital marketing technique<\/strong> but also something that\u2019s needed for every running business that wants to be a niche leader but gaining attention from highly relevant customers with whom they can build trust and credibility.<\/p>\n<p style=\"text-align: justify;\">Check out this <a href=\"http:\/\/charlesfloate.co.uk\/link-building-2016\" target=\"_blank\" rel=\"noopener\">http:\/\/charlesfloate.co.uk\/blog\/page\/13<\/a>\u00a0guide to know more about SEO. You can even make money online via it.<\/p>\n<p>You may also be interested in checking out these amazing Blogging tutorials:<\/p>\n<ul>\n<li><a href=\"https:\/\/zerodollartips.com\/best-search-engines-in-the-world\/\" target=\"_blank\" rel=\"noopener\">Top 20 Best Search Engines in the World<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/blogging-tools-run-a-successful-blog\/\" target=\"_blank\" rel=\"noopener\">Top 50 Blogging Tools to Run a Blog Successfully<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/free-plagiarism-checker-tools\/\" target=\"_blank\" rel=\"noopener\">Top 7 Best Free Plagiarism Checker Tools<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/starting-a-business-make-quick-money\/\" target=\"_blank\" rel=\"noopener\">Do You Need to Start a Business or Make Quick Money?<\/a><\/li>\n<li><a href=\"https:\/\/zerodollartips.com\/best-taboola-alternatives\/\" target=\"_blank\" rel=\"noopener\">Top 10 Best Taboola Alternatives to Monetize Your Site<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for some best search engine optimization tips or search engine marketing strategies to optimize web pages for search engines and increase traffic? Check out the<\/p>\n","protected":false},"author":1,"featured_media":10235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,4],"tags":[38,153],"_links":{"self":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/10234"}],"collection":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/comments?post=10234"}],"version-history":[{"count":8,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/10234\/revisions"}],"predecessor-version":[{"id":23657,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/10234\/revisions\/23657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media\/10235"}],"wp:attachment":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media?parent=10234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/categories?post=10234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/tags?post=10234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}