{"id":26099,"date":"2023-11-20T18:26:00","date_gmt":"2023-11-20T12:56:00","guid":{"rendered":"https:\/\/zerodollartips.com\/?p=26099"},"modified":"2023-11-22T15:05:56","modified_gmt":"2023-11-22T09:35:56","slug":"why-choose-popular-pays","status":"publish","type":"post","link":"https:\/\/zerodollartips.com\/why-choose-popular-pays\/","title":{"rendered":"5 Reasons to Use Popular Pays for Sourcing Marketing Assets from Content Creators"},"content":{"rendered":"\n<p>Brand marketers are all about the creator collaborations nowadays, mainly because they really work. Working with influencers and independent creators drives <a href=\"https:\/\/zerodollartips.com\/performance-marketing-vs-brand-marketing\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/zerodollartips.com\/performance-marketing-vs-brand-marketing\/\" rel=\"noreferrer noopener\">conversions and sales<\/a>, as well as giving you access to top content, increasing credibility, trust, and reach for your marketing team.<\/p>\n\n\n\n<p>Some <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" rel=\"noreferrer noopener\">83% of marketers agree<\/a> that these types of collaborations drive results, and 67% say they\u2019ll be increasing their influencer marketing budgets for the coming year. Meanwhile, the number of overall marketing teams setting a dedicated budget for influencer marketing rose from 77% in 2022 to 82% in 2023.<\/p>\n\n\n\n<p>The only question remains how to manage creative collaborations so that they are rewarding and satisfying both for you and for the talent you\u2019re working with. Acquired by visual content creation app development company Lightricks in early 2022, the <a href=\"https:\/\/popularpays.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/popularpays.com\/\" rel=\"noreferrer noopener\">Popular Pays<\/a> platform provides a great solution to streamline and organize these projects so that they deliver as much value as possible.<\/p>\n\n\n\n<p>The team at Popular Pays has worked with brands such as Delta, Frito Lay, Lyft, Kraft, and plenty of smaller companies too, so you can feel confident about the value on offer here. Let\u2019s take a look at some of the aspects of the platform that make it such a good fit for brand marketers who want to source assets from content creators.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Find_the_Creators_Who_Fit_Your_Needs\" title=\"Find the Creators Who Fit Your Needs\">Find the Creators Who Fit Your Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Source_Awesome_Content\" title=\"Source Awesome Content\">Source Awesome Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Build_a_Comprehensive_Campaign_Brief\" title=\"Build a Comprehensive Campaign Brief\">Build a Comprehensive Campaign Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Manage_the_Entire_Campaign_Lifecycle\" title=\"Manage the Entire Campaign Lifecycle\">Manage the Entire Campaign Lifecycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Measure_Results\" title=\"Measure Results\">Measure Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zerodollartips.com\/why-choose-popular-pays\/#Popular_Pays_is_Your_Dream_Creator_Collab_Tool\" title=\"Popular Pays is Your Dream Creator Collab Tool\">Popular Pays is Your Dream Creator Collab Tool<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_the_Creators_Who_Fit_Your_Needs\"><\/span>Find the Creators Who Fit Your Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s vital to connect with a creator who has a relevant voice and is a good \u201cfit\u201d for your brand. A creator who\u2019s well aligned will produce content that\u2019s more consistent and that resonates authentically. If you\u2019re using the platform to work with influencers, you\u2019ll want them to have audiences with interests that overlap with yours, which helps ensure your campaigndrives higher engagement and more conversions.<\/p>\n\n\n\n<p>Finding a well-suited collaborator isn\u2019t always so easy. Popular Pays lets you explore its community of creators using filters like location, demographics, capabilities, engagement rate, follower size, and more, so you can select the accounts that best match your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"495\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-choose-popular-pays.png\" alt=\"why choose popular pays\" class=\"wp-image-26105\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-choose-popular-pays.png 959w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-choose-popular-pays-300x155.png 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-choose-popular-pays-200x103.png 200w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure><\/div>\n\n\n<p>Once you find creators who seem like a good fit, you can use Popular Pays to ask them questions and vet them more extensively. You can make lists of potential collaborators, build lists and segment them into people for different future projects, and connect with them to brainstorm ideas and see what they are like to work with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Source_Awesome_Content\"><\/span>Source Awesome Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obviously, fantastic content is the main ingredient in a successful creator collaboration. But not everyone is going to be able to deliver the content you need. Finding someone who\u2019s a good match for your brand is a great place to start, but then you need to ensure you receive the content you need.<\/p>\n\n\n\n<p>Popular Pays helps translate the vision that brands have for their content into clear guidelines and frameworks for creators, so that they can produce authentic and relevant assets. That\u2019s what the platform did for Kraft Heinz, for example, when they sought out sponsored posts with influencers to promote awareness of their \u201cMy Food and Family\u201d content hub.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-benefits-1024x718.png\" alt=\"popular pays benefits\" class=\"wp-image-26102\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-benefits-1024x718.png 1024w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-benefits-300x210.png 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-benefits-200x140.png 200w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-benefits.png 1119w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Popular Pays also serves as an intermediary to help brands score assets that they can use at will in various campaigns. In the case of Frito-Lay, Popular Pays found 25 appropriate creators that match the brand, shared briefs about the type and style of content needed, and helped them produce 118 quality video assets. Frito-Lay combined the content into a TV ad at a fraction of their usual production costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Comprehensive_Campaign_Brief\"><\/span>Build a Comprehensive Campaign Brief<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A brief is the cornerstone for any successful collaboration, because it minimizes misunderstandings. It\u2019s like the framework that allows creators to channel their creativity effectively while still meeting the brand&#8217;s guidelines. With a well-crafted brief, you\u2019re more likely to score content that resonates authentically with your audience and maximizes the campaign&#8217;s impact.<\/p>\n\n\n\n<p>Popular Pays offers an easy-to-use brief builder that automates many of the steps, so you can produce a detailed brief that clearly communicates your vision. Brand marketers use it to outline objectives, key messaging, target audience, aesthetic guidelines, and the specific deliverables they need from the creator.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-use-popular-pays-1024x673.png\" alt=\"why use popular pays\" class=\"wp-image-26106\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-use-popular-pays-1024x673.png 1024w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-use-popular-pays-300x197.png 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-use-popular-pays-200x131.png 200w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/why-use-popular-pays.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>With Popular Pays, it\u2019s easier to ensure alignment between the brand&#8217;s identity and the created assets, and keep all your creators on the same page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manage_the_Entire_Campaign_Lifecycle\"><\/span>Manage the Entire Campaign Lifecycle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you\u2019ve built your brief, you need oversight of the campaign from beginning to end. It\u2019s important to keep track of suggested ideas, even if you don\u2019t end up using them this time, as well as logging discussions with current and potential collaborators. This is particularly crucial when you\u2019re working with multiple collaborators, so you don\u2019t get confused about who\u2019s delivering what.<\/p>\n\n\n\n<p>Popular Pays offers a campaign management platform that keeps all your communications together in one place. It serves as a handy audit trail for asset approvals, content reviews, and product shipments, as well as a secure location for contracts and payments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-influencer-1024x603.png\" alt=\"popular pays influencer\" class=\"wp-image-26103\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-influencer-1024x603.png 1024w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-influencer-300x177.png 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-influencer-200x118.png 200w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-influencer.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You can also use the threaded discussions feature to brainstorm with creators and ask questions to verify alignment, and adjust permissions controls to manage how your team collaborates on campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measure_Results\"><\/span>Measure Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last but not least, you need to track metrics that reveal the impact of your collaborations. This way, you\u2019ll know which creators to work with again in the future, which types of assets had the biggest impact, and how well your content is performing both in terms of meeting your goals and in comparison with the competition.<\/p>\n\n\n\n<p>When you use Popular Pays, you\u2019ll get access to a Brand Hub that gives you all the data you could dream of. This includes metrics such as engagement rates, reach, and impressions, as well as campaign insights like which post drove the most engagement or was seen the most times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"630\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-reviews.png\" alt=\"popular pays reviews\" class=\"wp-image-26104\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-reviews.png 904w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-reviews-300x209.png 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2023\/11\/popular-pays-reviews-200x139.png 200w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure><\/div>\n\n\n<p>What\u2019s more, Popular Pays benchmarks your campaign data so you can track your own performance over time. The platform also offers a library of global benchmark data for you to measure your success against your rivals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_Pays_is_Your_Dream_Creator_Collab_Tool\"><\/span>Popular Pays is Your Dream Creator Collab Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer campaigns can be powerful, but they aren\u2019t always easy to run. Popular Pays helps increase your chances of success with a slew of useful features. From identifying collaborators and planning content to tracking progress and analyzing impact, Popular Pays has the tools you need to apply creator collabs to drive sales.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#009e05\" class=\"has-inline-color\">You may also be interested in checking out:<\/mark><\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/zerodollartips.com\/online-content-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Most Efficient Content Marketing Tools You Probably Haven\u2019t Heard Of<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zerodollartips.com\/how-email-marketing-can-benefit-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Email Marketing Can Benefit E-commerce Business?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zerodollartips.com\/anonymous-streaming-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anonymous Streaming for Beginners: Keeping Your Viewing Habits Private<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zerodollartips.com\/micro-service-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deciphering the Intricacies of Micro-Service Reporting<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Popular Pays revolutionizes asset sourcing from creators, enhancing your marketing strategy with unique, effective tools.<\/p>\n","protected":false},"author":1,"featured_media":26102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[69],"_links":{"self":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/26099"}],"collection":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/comments?post=26099"}],"version-history":[{"count":3,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/26099\/revisions"}],"predecessor-version":[{"id":26109,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/26099\/revisions\/26109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media\/26102"}],"wp:attachment":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media?parent=26099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/categories?post=26099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/tags?post=26099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}