{"id":8830,"date":"2016-05-14T23:49:25","date_gmt":"2016-05-14T18:19:25","guid":{"rendered":"https:\/\/zerodollartips.com\/?p=8830"},"modified":"2023-08-11T18:44:25","modified_gmt":"2023-08-11T13:14:25","slug":"optimize-website-logo-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/","title":{"rendered":"How to Optimize Your Website Logo for SEO"},"content":{"rendered":"\n<p>The logo is the most important image associated with a website and a brand.&nbsp;The company&#8217;s identity is visually expressed through its logo. Yet very few webmasters focus on optimizing logo from an SEO perspective.<\/p>\n\n\n\n<p>We all know, the <a href=\"https:\/\/zemez.io\/the-importance-of-logo-branding-for-your-business\/\" target=\"_blank\" rel=\"noopener\" title=\"importance of a logo\">importance of a logo<\/a> cannot be ignored specifically when it comes to branding and making the right impression on your target audience. Isn&#8217;t it?<\/p>\n\n\n\n<p>Don&#8217;t worry, check this guide to get the most out of it. Here we are going to learn few most important and basic things regarding logo such as: Why is a logo so important for a website? Why should you optimize your website logo? and, How to <strong>optimize your website logo<\/strong> for search engines? Here we go.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Why_is_a_Logo_So_Important_for_a_Website\" title=\"Why is a Logo So Important for a Website?\">Why is a Logo So Important for a Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Why_Should_You_Optimize_Your_Website_Logo\" title=\"Why Should You Optimize Your Website Logo?\">Why Should You Optimize Your Website Logo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#How_to_Optimize_Your_Website_Logo_for_Search_Engines\" title=\"How to Optimize Your Website Logo for Search Engines\">How to Optimize Your Website Logo for Search Engines<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Use_Your_Keywords_as_File_Name\" title=\"Use Your Keywords as File Name\">Use Your Keywords as File Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Add_Alt_Tag_to_image\" title=\"Add Alt Tag to image\">Add Alt Tag to image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Use_Dashes_Not_Underscores\" title=\"Use Dashes, Not Underscores\">Use Dashes, Not Underscores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Lighten_the_File_Weight\" title=\"Lighten the File Weight\">Lighten the File Weight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Connect_Your_Logo_to_the_Home_Page\" title=\"Connect Your Logo to the Home Page\">Connect Your Logo to the Home Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Use_the_Schemaorg_Markup_for_Logos\" title=\"Use the Schema.org Markup for Logos\">Use the Schema.org Markup for Logos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zerodollartips.com\/optimize-website-logo-search-engine-optimization\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_a_Logo_So_Important_for_a_Website\"><\/span>Why is a Logo So Important for a Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before talking about the optimization in terms of SEO (<a href=\"https:\/\/zerodollartips.com\/why-seo-marketing-necessary\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a>), I must emphasize why the logo is a prominent element of each site and is so important for its structure.&nbsp;The logo helps to establish a connection with your visitors, making sure that they remember your site among others.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization.jpg\" rel=\"attachment wp-att-8831\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"466\" src=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization.jpg\" alt=\"logo optimization\" class=\"wp-image-8831\" title=\"\" srcset=\"https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization.jpg 883w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization-150x79.jpg 150w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization-300x158.jpg 300w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization-768x405.jpg 768w, https:\/\/zerodollartips.com\/wp-content\/uploads\/2016\/05\/logo-optimization-660x348.jpg 660w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Therefore, you should invest your time to <strong>create an attractive logo<\/strong> for your business. If you do not have money to spend on logo designing and you think you can create a logo by yourself, you can try a free online logo generator service like <a href=\"https:\/\/gospaces.com\/tools\/logo-maker\" target=\"_blank\" rel=\"nofollow noopener\">Spaces<\/a> Logo Maker.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><strong>You might also like to see: <a href=\"https:\/\/zerodollartips.com\/best-free-logo-design-software-windows\/\" target=\"_blank\" rel=\"noopener\"><span class=\"has-inline-color has-theme-primary-color\">Top 10 Best Free Logo Maker Software for Windows<\/span><\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Optimize_Your_Website_Logo\"><\/span>Why Should You Optimize Your Website Logo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simple. Google needs to figure out what your site is about, so to understand your market.<\/p>\n\n\n\n<p>Optimizing your website logo and images could help improve your rankings on some keywords as well, and not only on <a href=\"https:\/\/images.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Images<\/a>. If you don&#8217;t properly work on them, you could lose potential opportunities.<\/p>\n\n\n\n<p>The &#8220;secret&#8221; lies in providing the anchor text through the logo on each page of your site, which leads to the main page. If the text is created in a strategic way, it will enhance the relevance of the main page in relation to the keywords used.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Website_Logo_for_Search_Engines\"><\/span>How to Optimize Your Website Logo for Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following are the steps you should take if you want to improve your search engines rankings, working just on your website logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_Keywords_as_File_Name\"><\/span>Use Your Keywords as File Name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is one of the most commonly repeated errors. Categorically avoid to name your logo file as &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>logo.jpg<\/em><\/span>&#8220;, &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>logo.gif<\/em><\/span>&#8220;, or &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>logo.png<\/em><\/span>&#8220;.<\/p>\n\n\n\n<p>You have to help search engines understand what is the main topic of your site and you can do this, by renaming the logo file with your target keywords.<\/p>\n\n\n\n<p>For example, if your website is about <a href=\"https:\/\/zerodollartips.com\/category\/android\/\" target=\"_blank\" rel=\"noopener\">Android tutorials<\/a>, consider renaming your logo file as &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>android-tips.png<\/em><\/span>&#8221; or &#8220;<em><span style=\"font-family: georgia, palatino, serif;\">android-tips.jpg<\/span><\/em>&#8220;. This little shrewdness will concretely help Google understand that your website offers Android guide and suggestions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Alt_Tag_to_image\"><\/span>Add Alt Tag to image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have some familiarity with the classic elements of SEO, you should already know that the <strong>ALT attribute<\/strong> of the &lt;img&gt; tag is a basic means to associate images with the content.<\/p>\n\n\n\n<p>I think there are numerous webmasters excited of the fact that search engines have strengthened their ability to interpret the content of images and bind them to the specific keywords. However, it is still an imperfect science and by adding the ALT text in the IMG tags of your files, you can cast an extra signal.<\/p>\n\n\n\n<p>Following this practice can be useful to reinforce any prior knowledge of the image, in addition to providing the keywords if the search engines algorithm has not deducted yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Dashes_Not_Underscores\"><\/span>Use Dashes, Not Underscores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For years, in the SEO field, people has been discussing about the <a href=\"https:\/\/www.mattcutts.com\/blog\/dashes-vs-underscores\/\" target=\"_blank\" rel=\"nofollow noopener\">differences between dashes and underscores<\/a>, the significance of their union or separation and what it is better or worse.<\/p>\n\n\n\n<p>Regarding the images, also in terms of readability, it is better to use the dashes. Your file name, then, should be &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>android-tips.png<\/em><\/span>&#8221; and not &#8220;<span style=\"font-family: georgia, palatino, serif;\"><em>android_tips.png<\/em><\/span>&#8220;. Easy, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lighten_the_File_Weight\"><\/span>Lighten the File Weight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The main goal of the search engines is to provide users the best information in the shortest possible time.<\/p>\n\n\n\n<p>The weight of the logo and all your website pictures, therefore, may have a heavy impact on your rankings. If your images are too heavy, they will increase the loading time of your site.<\/p>\n\n\n\n<p>Google keeps track of this factor because it knows that the users do not like to wait for slow loading pages. The pages that load quickly have more opportunities to reach higher positions than the slow pages, as they provide a better experience to the user.<\/p>\n\n\n\n<p><strong>PRO Tip:<\/strong>&nbsp;Since more than one year, I found out that switching my sites from a shared server to a dedicated one has dramatically improved the loading time of my web pages. Therefore, I suggest you to <a href=\"https:\/\/zerodollartips.com\/dedicated-server-hosting\/\" target=\"_blank\" rel=\"noopener\">choose a reliable hosting service<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_Your_Logo_to_the_Home_Page\"><\/span>Connect Your Logo to the Home Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To have a fully optimized logo, it is vital that it is connected to the homepage of your site.<\/p>\n\n\n\n<p>Make sure that the link address is the standard of the main page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_Schemaorg_Markup_for_Logos\"><\/span>Use the Schema.org Markup for Logos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In May of 2013, Google introduced the <a href=\"https:\/\/webmasters.googleblog.com\/2013\/05\/using-schemaorg-markup-for-organization.html\" target=\"_blank\" rel=\"noopener\">Schema.org markup for organization logos<\/a>.<\/p>\n\n\n\n<p>Basically, this is a semantic markup that helps the search engines to discover which of the images of a site should be considered as the official logo.<\/p>\n\n\n\n<p>It should be pointed out that the protocol provides several categories of organizations and local companies, so you can customize the value of your itemtype attribute referring to Schema.org.<\/p>\n\n\n\n<p>The Schema.org markup has the main function to increase the chances that Google will allow your logo to appear in the panel of the<em> <a href=\"https:\/\/www.google.com\/intl\/es419\/insidesearch\/features\/search\/knowledge.html\" target=\"_blank\" rel=\"noopener\">Knowledge Graph<\/a><\/em> (provided that Google is showing one in searches related to the name of your business or your brand).<\/p>\n\n\n\n<p>Obviously, there are also benefits related to search ranking, because taking up more space with a graphic element placed either on the right or within the organic results, exponentially increase the click through rate. This increase in CTR will likely result, over time, in an even better position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I hope this small guide is going to help you improve the optimization of your website logo in terms of search engine optimization.<\/p>\n\n\n\n<p>What do you think?<\/p>\n\n\n\n<p>Have you already implemented all these logo optimization strategies?<\/p>\n\n\n\n<p>If you really think that this guide helped you in knowing what is logo optimization and how to optimize your website logo for SEO then Please feel free to share your views in the comments below, thanks!<\/p>\n\n\n\n<p><em><span style=\"color: #1d9c00;\"><strong>About the Author:<\/strong><\/span>&nbsp;This post is contributed by <strong>Erik Emanuelli<\/strong>. He is a problogger and social media marketer. You can find out more about him at <a href=\"http:\/\/nopassiveincome.com\/about\/\" target=\"_blank\" rel=\"nofollow noopener\">No Passive Income<\/a> blog.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The logo is the most important image associated with a website and a brand.&nbsp;The company&#8217;s identity is visually expressed through its logo. Yet very few webmasters focus on<\/p>\n","protected":false},"author":1,"featured_media":8831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,4],"tags":[38,153],"_links":{"self":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/8830"}],"collection":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/comments?post=8830"}],"version-history":[{"count":15,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/8830\/revisions"}],"predecessor-version":[{"id":23310,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/posts\/8830\/revisions\/23310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media\/8831"}],"wp:attachment":[{"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/media?parent=8830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/categories?post=8830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodollartips.com\/wp-json\/wp\/v2\/tags?post=8830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}