12 Most Efficient Content Marketing Tools You Probably Haven’t Heard Of

What’s the first thing that comes to your mind when you think of content marketing or online content marketing strategies? Of course, it’s great content! Before you can get to that point, you need great ideas for a new piece, you have to make it visually attractive, and you need to find a way to write and edit it to perfection. All these details are important parts of your content marketing strategy. There is one thing you can do to connect the dots: use the right tool in the right situation.

Content marketing becomes much easier when you start using intuitive online tools that push you forward. If you were wondering what brought your competitors to success, this is your answer: they know which tools will solve the problems they face. When they don’t have any ideas for the next post they are about to write, they use idea-generation tools, and then they use another content marketing tools to collect the resources they find.

online content marketing tools
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Then, they use a timer and distraction-free writing software to complete the post as efficiently as possible, and they request assistance by professionals when they recognize the need for it. When they create a solid base for success thanks to all these tools, content marketing is no longer an issue.

How about getting inspired by successful content marketers and using their favorite tools for your own success? Check out this ultimate list of top 12 most efficient content marketing tools to fulfill your content marketing strategies and start using the right content marketing platforms/tools for the right purpose.

12 Most Efficient Content Marketing Tools

Here are top 12 best content marketing tools that will help you in managing content marketing strategies and create killer content for you. There are even plenty of free content marketing tools that will help you become a more efficient content creator. Many of these content marketing platform and tools are free, but some require either a single payment or one-time subscription. They are all fairly easy to use and few of them require any serious training or learning.

Each item on the list is very different, so these online content marketing tools have not been ranked in any sort of order because it would be unfair. Let’s have a look at the list of top 12 most efficient content marketing tools you probably haven’t heard of:


With the ThinkLink tool, you are able to embed links into image, videos and so forth. You can have your links appear as static symbols on the screen, or you can make them invisible.

The example on their website is of an image of a series of planets, where the users may click on a planet to be taken to their related web pages. It is good for people that wish to create interactive web content.


infogr.am is one of the best tools to create infographics and interactive online charts for free. You can create your own Infographics with this tool. It is viciously easy, especially if you are used to drag-and-drop and clickable menus.

You can learn more about how to use it with YouTube, but it is pretty simple and most of the tools/functions are intuitive.

Tomato Timer

Some people use Tomato Timer as a productivity tool (Pomodoro Technique Timer). They use it to give themselves a period of time for working and a period of time for taking a break.

The idea is that you work for four stints of 25 minutes each with five-minute breaks in between, and then you take a 50-minute break. Doing this will absolutely help you in improving your productivity.


Canva is a very attractive and simple graphic design software which helps you in creating amazing designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and much more things.

With this tool, you are able to create designs and custom images that look good and that take a fraction of the time to create than it would usually take you with your other design software. It is easy to use and helps you design pop-art pieces.


Quickmeme is one of the best sources of fun and entertainment. This meme creator site allows you to add your own caption, share, and post anything you find interesting or that makes you laugh. With the help of this fantastic meme maker, you can create your own image memes for free in minutes.

You will recognize many of the template images because they are viciously popular around the Internet. You may add your own images and then add text to them as you wish. You may even create newspaper column pieces where there are images followed by chunks of text.


Of all the tools on this article, this is probably the one you have heard of because they are pushing their service rather a lot these days. It is probably the most expensive spelling and grammar checker available on the Internet. It may be helpful if you are a terrible writer with money to burn.

Basically, Grammarly is a powerful grammar checker tool which offers you the option to check your grammar right from your browser or Microsoft Office etc. You can impressively improve your writing in emails, documents, social media posts, online messages, and much more.


If you work more with the screenshots then Skitch is one of the best tools for you. In simple words, Skitch helps you in saying more with fewer words through making the point with shapes, arrows, and quick sketches.

With this screenshot and image annotation software, you are able to clip things from the Internet and annotate them. It is part of the Evernote package, but it is only available for Apple products. You can draw focus to the image and annotate to make your point.

Hemingway Editor

Hemingway helps you in writing with a power and clarity by highlighting adverbs, passive voice, and dull, complicated words etc. You should not use this to rate your work in any way.

Ignore the rating functions because all rating software is useless. Use this tool to find your correctly spelled typos that your spelling and grammar software doesn’t highlight. See if the suggestions in pink are typos.

Word to Clean HTML

Many people use Microsoft software to write most of their written content. The trouble is that many times when you transfer it from a Microsoft word processor to something on the Internet it has errors such as incorrect formatting or additional symbols.

Word to clean HTML is a free converter tool for documents produced by Microsoft Word and all other similar office software which perfectly strips out all the invalid or propriety tags, leaving clean HTML behind for use in web pages and ebooks. Basically, this tool converts your text into simple HTML to help stop these types of problems.

Assignment Masters

Assignment Masters is a company that has made a living out of writing customized content for other people. These are the people you go to if you need a lot of written content and you do not fancy spending weeks writing it yourself. Try them for larger and more research-heavy projects.

Literature and Latte

Literature and Latte is a scrivener writing software used by writers to help them research and rewrite pieces of text. You may place two files side by side and write on each if you wish, or you may have your research on one side and your word processor on the other.

You can open numerous files on the same project and click through them, which is especially handy if you have a lot of research material you need to work through.


ContentIdeator is one of those online content creation tools which allow generating content ideas in just 1 click. Simply, you have to enter the keyword you want to target and it will provide you the most suitable result such as blog topic, title etc.

With this tool, you are able to create a series of ideas and post titles. Enter your keyword and it comes up with a bunch of titles that you may use as topics/ideas for your blog posts. Do not copy the titles verbatim because there is a chance you will use the same ones that other people have used.


So, these are some of the most valuable online content marketing tools which you can use in order to get success in your content marketing strategies. Managing content marketing strategies will be very easy with the help of these best free content marketing tools and paid content creation tools. Try out these online content marketing tools/platforms for content creation and feel free to share your view with us through the comments section.

If you find this online content marketing tools list useful, consider sharing it on Twitter and Facebook. We would love to hear from you – which is the most efficient content marketing tool from the above-mentioned list of top 12 most efficient content marketing tools you probably haven’t heard of?

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