7 Best Tools to Optimize Your Website Conversions

Looking for some of the best conversion rate optimization tools for your website or business? Here are 7 must use tools to optimize your website conversions.

Conversions are the ones that bring revenue and keep the website alive. A website that doesn’t get optimized for search and conversion won’t last very long. It is necessary that you take action in order to optimize your website for conversions.

Thanks to some brilliant minds, there are numerous tools that can assist you in this process. What can make things difficult for you is the number of options and how to pick the best ones.

conversion rate optimization

(Disclosure: This post contains affiliate links and images. I earn advertising/referral fees if you make a purchase by clicking them. There is no extra cost to you. See our full disclosure here. )

That is why this list of the seven best tools for website optimization can save you a lot of trouble.

Before we get to the specific tools, it is important that you have a complete understanding of what conversion rate optimization is and what is its purpose.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is applying search engine optimization (SEO) techniques in order to optimize your website for more conversions. This is the general explanation, but let’s break it down into segments.

SEO refers to optimizing content in order to attract more organic search traffic to your website. Traffic can also come from paid search, paid social sources, organic social sources, and so on.

What is different about CRO (Conversion rate optimization) is that it focuses on already existing website visitors. Increasing your conversion rate is actually a more complex way of saying that you want more people to buy your products.

However, you still need optimization because if you don’t attract the visitors, there will be no one to convert.

The purpose of CRO is therefore very clear. The more visitors you turn into buyers, the more money you will make.

Now, that the goal is defined, let’s go ahead and introduce you to some handy tools that will help you to optimize your website conversions.

You might also like to know: 11 Factors to Look in SEO Reporting Tools

Google Search Console

Google always surprises us with different helpful tools and this is certainly one that you shouldn’t overlook.

Google Search Console offers comprehensive information about your website optimization that can boost your conversions.

conversion optimization

Some of the information it will provide you with is:

  • How much traffic you’re getting
  • Where your current traffic is coming from
  • Your bounce rate
  • Referral sites

With this information, you’ll be able to fix current problems which are affecting your conversion rate.


Your website’s load speed plays a very important role in the conversion process.

According to Section.io, an extra five seconds of page load time can increase your website’s “bounce rate” by more than 20%.

People don’t have time or the patience to wait for your page to load so if you don’t give them the results fast, they’ll leave.

conversion rate optimization tools

GTMetrix is an optimization tool that helps you to determine the speed of your webpage. Based on the result, it will provide you with recommendations on what you need to fix and how to optimize it.


As their website proudly states “actions speak louder than page views.” Guided by this saying, Mixpanel will help you to take actions and find out everything there is from your users.

This optimization tool provides you with detailed information about your funnel. Mixpanel identifies the sources of traffic which lead the users to your website.

what is conversion rate optimization

It also has a useful feature which allows you to segment your analytics data and get the whole picture of what is happening on your website.

In addition, you can easily export all the raw data.


If you want to convert your visitors, you need to get to know them first. Woopra can be your mediator and get that job done.

You will be amazed by this tool as it tracks all the customers who explore and engage with your website.

what is conversion optimization

It will provide you with an understanding of how your customers behave which will help you to complete your conversion rate optimization strategy.

You will be able to make timely decisions since Woopra automatically sends you notifications every time your customers make a relevant action.


When you are working on the website’s optimization, one of the key elements is the keywords.

Moz can help you with this segment since it informs you about the terms that people use when they come across your site.

increase conversion rate

It also has a rankings feature which tells you how you rank among your competition.

To top it off, these tools provide you with information on any issues that are blocking search engines to improve your websites rank.


In case you haven’t been interested in backlinks until now, it is high time that you get acquainted with them.

Backlinks are one of the most important elements of SEO. They are the links from other sites that lead the users to your page.

Not only do they bring traffic to your website but they also show Google or any other search engine that your website offers real value to the users.

how to increase conversion rate

Improving your website’s traffic plays a huge role in your conversion optimization. As it was already mentioned, the more traffic you get, the chances for conversion will rise.

Ahrefs will help you to analyze your backlinks and it will show you the competitors’ backlinks as well.

When you have this information, you can reach out to sites with irrelevant links and see if they want to add a link to your website instead. You can also keep track of what type of websites are mentioning your site since search engines only value credible and valuable backlinks.

Yoast SEO

When it comes to SEO strategy, here is a tool you should have by your side.

This plugin is specifically designed for WordPress websites.

Once you install Yoast SEO, it will cover your SEO bases every time you add a new post or a page.

On their website, they claim that over 10,000,000 websites worldwide have used this plugin so there is probably a good reason behind that number.

website conversion rate

It will be much easier for you to focus on other SEO techniques such as localization when you have all the basics covered by Yoast.

If you do eventually decide to localize your website and improve the customers’ experience, you can simply use online websites such as PickWriters which offer localization services.

As you can see, the internet has the solution to any of your SEO obstacles!

Final Thoughts

Not only can these conversion rate optimization tools make your website’s conversion optimization more effective but it can also make it a whole lot easier. There is no need for you to struggle with the conversion optimization processes now that you know these handy tips.

All that is left is that you employ these conversion rate optimization tools to do what they do best. Eventually, you will see how the conversion rates rise more than ever.

Author’s Bio:

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer. You can find her on Facebook.

You may also be interested in checking out:

2 thoughts on “7 Best Tools to Optimize Your Website Conversions”

Comments are closed.